Today, Lexus stands as a global luxury leader, consistently ranking high in reliability and satisfaction. While upholding its core values of quality, refinement, and customer care, it is aggressively expanding its electrified lineup (including the dedicated RZ EV), enhancing driving dynamics through new platforms, and evolving its design language for the future, aiming for a full battery-electric range by 2035. Lexus represents Toyota's mastery applied to luxury: a distinct vision defined by Japanese precision, serene sophistication, and unwavering reliability. Read More

I. The Genesis: Crafting a New Lexus Identity (1989–1990s)Born in 1989 as the unassuming sibling to the groundbreaking LS400, the ES250 debuted not as an afterthought but as a strategic pillar of Lexus’ audacious entry into the luxury market. While the LS dazzled with its “champagne tower” engineeri Read More

The Lexus RX pioneered the luxury crossover segment in 1997, blending sedan comfort with SUV versatility through innovative unibody construction. Its design evolved from understated curves to bold "Spindle Body" sculpting, while interiors embraced driver-centric "Tazuna" philosophy. Lexus cemented hybrid leadership with the world’s first luxury hybrid SUV (RX 400h), now offering diverse electrified powertrains. Engineering prioritizes omotenashi hospitality—library silence, intuitive safety tech, and dynamic serenity. Culturally adaptable, it resonates globally as suburban staple, shibui refinement, and eco-luxury icon. Facing an electric future, the RX endures by harmonizing innovation with sanctuary-like comfort, proving luxury need not shout to lead. Read More

Lexus fog lamp cover have evolved from utilitarian plastic rings into masterclasses of automotive sculpture, embodying the brand’s pursuit of "quiet audacity." Initially functional components, they transformed during the Spindle Grille era into kinetic design extensions – like the chrome-bladed covers on the GS F Sport that mirrored grille motifs. Read More

The rear bumper—once a simple metal bar—has evolved into a sophisticated fusion of engineering and artistry. Its core functions span impact absorption (protecting both vehicle components and pedestrians), aerodynamic refinement (e.g., Lexus ES’s drag-reducing contours), and aesthetic framing of a car’s rear profile. Read More

The Lexus ES stands as a distinctive force in the mid-size luxury sedan segment, renowned for its unwavering commitment to serenity, reliability, and artisanal Japanese craftsmanship. Launched in 1989, it has evolved into a global success story, exemplified by selling over 1 million units in China alone since 2006. Read More